Overview: AR marketing creates immersive, interactive experiences that increase user engagement.Social platforms like ...

Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be ...

Thinking about launching a social media marketing campaign? Before you spend your time and money, it’s important to ...

Adapted from “Can Facebook Ads Prevent Malaria? Two Field Experiments in India,” by Dante Donati of Columbia Business School, ...

Digital Performance Measures that firms can use to determine if their online business is a success. From views and ...

Ask better questions, and you'll find better candidates who can truly elevate your organization's communications efforts.

Dr. Ashish Bajaj of Narayana Health shares how his career at the agency and brand side has shaped an empathy-driven, ethical, and agile approach to healthcare marketing.

AmpiFire has released a guide explaining how to create an Amp using AmpCast—their AI-powered system that transforms single ...

AI can empower SMEs to automate campaigns, optimize ads in real time, and deliver a personalized experience to audiences.

Times are more interesting than ever with artificial intelligence becoming increasingly intertwined in our everyday lives.

An infographic (below) from Media Update looks at how introverts can show up on social media without burning out. Specifically, it delves into six helpful tips: choose your platforms wisely, ...