Sam O’Malley tells PEOPLE that when she learned that her younger sister, Kristi Dyke, was pregnant, she wanted to do something extra special to celebrate ...

OneOff, an AI-powered fashion platform, wants to change how affiliate links and Instagram-led discovery works.

It's a styling guideline (or hack, if you will) that suggests an outfit should have around seven distinct elements to feel finished. The result? Balance, contrast, and personality. These "points" are ...