When an initial perception creates a negative aura around a person or product, the halo effect may be referred to as the “horns effect,” the “reverse halo effect,” or the “devil horns ...

A family of buffaloes with horns forming a halo around their heads amazed locals in Thailand. While most bovines had horns raised upwards, three animals from Nakhon Ratchasima province had theirs ...

When an initial perception creates a negative aura around a person or product, the halo effect may be referred to as the “horns effect,” the “reverse halo effect,” or the “devil horns ...