Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Beyond spearheading Yeezy through its influential golden days, Smith is also responsible for iconic silhouettes such as the New Balance 550, Reebok Instapump Fury, and Fila Grant Hill.

Walter's & FILA mark the 20th anniversary of the OG Grant Hill 2 with a special reissue.

8. Jerry Stackhouse Fila, however, thought Grant Hill might not be enough to further market the brand, so the following year, they reached out to a rookie named Jerry Stackhouse.

'The Sneaker Boom', a docuseries from Sean Menard and RTG Features about '90s basketball shoe marketing, is currently in post-production.

After re-releasing the Grant Hill and Grant Hill II in a variety of colorways for the past year and half, FILA is preparing for the re-launch of the former All-Star swingman's third signature shoe ...

Because in this commercial with Grant Hill dunking and quenching his thirst with an ice-cold can of Sprite, the shoes on his feet are a pair of the FILA Grant Hill I (now known as the 95).

FILA Pops the Top on Grant Hill Inspired 'Lemon & Lime' Pack FILA brings back once exclusive colorway worn by Grant Hill in '95 commercial.

Former NBA player Grant Hill discussed why he went to Fila to sign a lucrative deal after Nike "kind of lowballed" an offer.

Similar to how Michael Jordan’s name and likeness helped Nike to become heavy in the culture, Grant Hill rocking Fila made the footwear company blow up in the ’90s. Though the former NBA star ...

Don't forget to pick up the upcoming Semi-Pro x FILA Grant Hill 2 collection, which will be available on Tuesday, October 25, 2022 from the shoe label's online store as well as Footlocker and Champs.