Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Google Tag Manager is a user-friendly, yet powerful and cost-effective solution that is a must-have integration for every Magento store. It simplifies the process of adding and managing third-party ...

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics ...

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many ...

Search Engine Land » PPC » Google Analytics rolls out Generated Insights feature to decode data fluctuations Chat with SearchBot Please note that your conversations will be recorded. Google ...

Blue Shield of California disclosed it suffered a data breach after exposing protected health information of 4.7 million members to Google's analytics and advertisement platforms. The nonprofit ...

Ensar Seker, chief information security officer at cybersecurity company SOCRadar, said the unintentional exposure of protected health information from 4.7 million members to Google’s analytics ...

The insurer said it severed the connection between Google Analytics and Google Ads early ... Health Plan disclosed a breach that affected 13.4 million current and former plan members, while ...