Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics ...

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many ...

Blue Shield of California disclosed it suffered a data breach after exposing protected health information of 4.7 million members to Google's analytics and advertisement platforms. The nonprofit ...

Ensar Seker, chief information security officer at cybersecurity company SOCRadar, said the unintentional exposure of protected health information from 4.7 million members to Google’s analytics ...

The insurer said it severed the connection between Google Analytics and Google Ads early ... Health Plan disclosed a breach that affected 13.4 million current and former plan members, while ...

Blue Shield of California shared the protected health information of 4.7 million individuals ... to be shared with Google Ads through Google Analytics, which may have allowed Google to serve ...

Blue Shield of California had a long-lasting data breach that potentially exposed the health information of 4.7 million people ... a misconfiguration of Google Analytics, which health providers ...

Google's AI chatbot Gemini has seen massive user growth. It's still trailing behind rivals like ChatGPT and Meta AI, data Google displayed in court showed. Google revealed the data during the ...