Automotive marketers need specific deterministic data to optimize their ad campaigns, and precision targeting and clear ...

Advances in contextual technology, retail media and analytics help brands fill gaps from declining data quality and signals.

With the advent of Ingram Micro Ultra, partners are extolling the many advantages they see for their business -- including an even more personalized approach and the use of AI to deliver deeper ...

Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger ...

Before embarking on the journey to create a data-driven marketing strategy, it’s essential to understand that working with ...

Stars were once cautioned to avoid politics to protect their brand. Those days are over, writes media critic Brian Lowry in a ...

WHILE THERE HAS BEEN a surge of interest in witchcraft from American women, American men seem to have started heading back to the pews.

In an era where ‘side hustle’ has amassed over 2.8 billion views on TikTok, some seasoned business leaders argue that the ...

Businesses today can’t afford to take a piecemeal approach to their online activities. A unified digital strategy is ...

Arnab Das, global economic counsellor and macro strategist at Invesco, draws on macro history to try to put the present in ...