How auto marketers drive ROI with precision targeting and measurement in the streaming era
Automotive marketers need specific deterministic data to optimize their ad campaigns, and precision targeting and clear ...
Inside advertising’s identity-based targeting crisis—how marketers and ad tech are responding
Advances in contextual technology, retail media and analytics help brands fill gaps from declining data quality and signals.
Marketing Dive1d
Cracker Barrel’s new CMO on reconnecting a heritage brand to culture
Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger ...
The martech paradox: why your stack is breaking your marketing
In the relentless arms race that is modern marketing, brands are bombarded with the promise of new technologies – each claiming ... AI might be able to crunch numbers, but if it’s working with ...
Premium Denim Jeans Market To Grow By USD 9.04 Billion From 2024-2028, Driven By Innovative Designs And AI-Redefined Market Landscape - Technavio
Report with market evolution powered by AI - The global premium denim jeans market size is estimated to grow by USD 9.04 ...
New Statesman2d
Hanif Kureishi’s interrupted life
The Goldsmiths Prize-shortlisted novelist on visual art, writing womanhood, and the value of difficulty in literature.