Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.

Businesses today can’t afford to take a piecemeal approach to their online activities. A unified digital strategy is ...

Land fragmentation is a significant issue in Pakistan, where agricultural land is divided into smaller and smaller plots over generations. In Punjab, the most agriculturally productive region of ...

Arnab Das, global economic counsellor and macro strategist at Invesco, draws on macro history to try to put the present in ...

Himanshu Saxena emphasises the importance of genuine curiosity, embracing AI and data, and fostering diversity & inclusion in the advertising industry.

we do invest in performance marketing but what yields us the most return in the long term are insights-driven brand-building initiatives. Has the fragmentation of media and the emergence of new ...

With attention more fragmented than ever, making a truly emotional connection has become a tall task. In this incredibly chaotic landscape, marketing ... by geography or age, targeting people ...

Like a leather-jacketed balloon waiting to burst, Nvidia CEO Jensen Huang has warned that x86’s architecture is in danger of fragmentation ... and AMD unveiled a new x86 ecosystem advisory ...

All with a little help from new AI capabilities. Data is indeed the new oil, and is driving decision-making. Indian marketing agencies ... transforming fragmented insights into one cohesive ...

The 2024 Effie Awards South Africa Gala, held on the 24th of October at The Tryst in Woodmead, Johannesburg, celebrated outstanding marketing effectiveness. Agencies, brands, and their clients were ...

Insignia Capital’s acquisition of both firms positions the new entity to lead in audio and creator-based advertising, offering unparalleled scale and ...