CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

Another impact will be on advertising models and monetization strategies. Google’s search business ... rather than relying solely on paid search listings. Regulatory scrutiny also raises the ...

Read about the unique challenges for the second-hand ecommerce market, accounting for fast-moving stock and five strategies ...

For example ... search intent. Actionable tip: If your PPC ad answers “What’s the best laptop for students?” your landing page should list top laptops with easy purchase options. Google ...

If your business depends on online traffic, AI is a bigger threat than you think. Here's what to know - and what to do next.

Here’s how to avoid being hit by fraudulent websites that scammers can catapult directly to the top of your search results.

For example, if your Google Ads account is set ... with over 10 years of paid media experience. ... Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable ...

Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more ...

Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.

Social platform Reddit was busy building an advertising business to compete ... like answers – OpenAI’s ChatGPT and Google’s Gemini, for example – has been a huge boon for Reddit.

Hackers manipulate search rankings to spread malware and scams. Learn how it works and how to protect your website and customers.

Social, search, instream video, and other alternatives to open-web display advertising are not limited to walled gardens. For example ... to Plaintiffs, Google paid $1 billion more than its ...