Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) fell 5.9% in the afternoon session after research by Morgan Stanley ...

The cosmetics brand’s mission to ‘serve the underserved’ has led it further into niche women’s sports. There’s more to come ...

Retail experts explain the ingredients needed in the recipe for a winning retail collaboration collection in 2025.

Beauty (ELF) is a promising investment with revenue growth, innovative marketing strategies, and strong market positioning.

“NYX is one of those drugstore makeup brands I always recommend to friends and family who want quality products at an ...

If you buy something through my links, I may earn a commission. Are you someone who enjoys high-quality makeup without ...

I'm a hardcore drugstore makeup gal. My vanity is full of ELF products, Colourpop eyeshadow, and NYX lip oils, but when it ...

If you struggle with rough texture or fly-aways, we recommend trying Monday's Smooth Shampoo. Formulated with wheat protein ...

The e.l.f. Halo Glow Powder Filter works as both a finishing powder and powder foundation, thanks to it’s blurring effect.

Bank of America named Boot Barn ( NYSE: BOOT) and e.l.f. Beauty as two of its top small & mid-cap U.S. stock ideas picks for 2025. To be considered for the select SMID list, stocks must have a market ...

E.l.f. Beauty is teaming up with activist, Nobel Peace Prize nominee and astronaut Amanda Nguyen, for a new iteration of the Show Your(s)e.l.f. series.