To borrow a phrase from author Tom Davenport, most leaders understand the importance of being “ all-in on AI .” They see the ...

A Lesson in PrioritizationImagine you have 10 close friends you’ve known for years. Among them, one is a billionaire, eight ...

Himanshu Saxena emphasises the importance of genuine curiosity, embracing AI and data, and fostering diversity & inclusion in the advertising industry.

At its core, marketing is the process of getting people interested in your company’s product or service. Sounds simple enough ...

Think back to the last thing you bought online. What drove you to make that purchase? Was it an ad you saw? Maybe a friend’s ...

THE Digital Marketing Association of the Philippines (DMAP), the leading organization known for its excellence and innovation ...

Rather than job displacement, AI and digital skills are shifting the focus of human labour towards more strategic, creative ...

Today is election day! Across Aroostook County, many residents have already voted, either in person or absentee. However, ...

Before embarking on the journey to create a data-driven marketing strategy, it’s essential to understand that working with ...

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

On October 26th and 27th, the vibrant atmosphere of Classique Club in Andheri, Mumbai, hosted the highly anticipated Branding ...

Taking us through the marketing journey of Bikano, Head of Marketing Kush Aggarwal sheds light on how the brand has adapted ...