Music agency Wasserman has added three senior executives to its Artist Services and Communications teams. Lydia Barry has ...

Mission-driven marketing brings together marketing efforts with the core objectives and values of healthcare brands, such as ...

When people understand the "why" and "how" of change, they're more likely to embrace and drive it themselves, making it a ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Emily Kennedy has joined the company as VP, business development, pop, and Michael Delle Donne has joined as VP, digital partnerships. Additionally, Wasserman Music has hired Lydia Barry as VP, ...

Shanu Singh has joined BCCL (The Times of India) as Director - The Economic Times Brand. She will lead the Brand strategy, ...

She will lead the brand strategy, positioning, and integrated marketing efforts for The Economic Times across print, digital ...

Tired of wasting money on digital marketing that doesn't work? You're not alone. Many businesses launch websites, run ads, ...

The Advertising Regulatory Council of Nigeria on Tuesday called for a shift towards data-driven communication as stakeholders across Nigeria’s marketing and advertising ecosystem gathered for the ...

Ruder Finn has acquired Southeast Asia-based consultancy Era Communications, expanding its direct presence into five new ...

This initiative reflects ADCCI’s commitment to empowering the PR and digital marketing industry and strengthening its vital ...

The report says people prefer promotions that make them smile and laugh while they prioritise health and personal connections ...