As the digital marketing landscape continues to evolve at a breakneck pace, one trend set to take centre stage in 2025 is predictive personalisation, with this AI-driven strategy poised to ...

Despite his initial scepticism that his fame was just a viral moment, Orry’s ongoing dominance in brand endorsements with PVR, Netflix, and Amazon raises the question: Why does his appeal continue to ...

Visit Milwaukee today announced a new marketing partnership with Good Karma Brands, a media and marketing company with expertise in leveraging the power of national and local sports, and local news to ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

Ennismore, a lifestyle hospitality joint venture with Accor, has announced 15 hotel openings planned for 2025.

Explore how to keep your business in operation with marketing strategies that will convert many visitors to customers to retain them with this guide and stay ahead of the competition.

Lauren Newman is well aware of the challenges facing news publishers trying to earn their fair share of the digital performance marketing pie. She cut her teeth in sales for storied pubs like Time Out ...

SP: Marketing teams will undergo changes due to evolving skills. Leaders must become AI-native, much like the shift to becoming digital-native 15 years ago. The ability to pivot, learn new skills, and ...

Funding round led by Jump Capital with strong participation from Eniac Ventures, Peterson Ventures, and existing investors. LEHI, Utah, Jan. 23, 2025 /PRNewswire/ -- Mobly, Inc., an emerging leader in ...

After adding online ordering and remaking its loyalty program and app, the chain has had double-digit same-store sales growth and strong new unit expansion.

Former McKinsey & Company Partner to Elevate Zeta’s AI Marketing Solutions for Modern CMOs NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI marketing cloud, today announced the appointment ...

Automation was the only investment area that showed growth since the last survey, with 17% more marketers identifying it as crucial. Despite the growing importance of AI and automation, 86% of ...