Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Top banks only have a 32% market share of the total wealth management market globally, losing ground to traditional asset management firms and independent advis ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple ...

As the global banking industry stands at a crossroads after years of record profits, a new report warns that scale alone will ...

Branding: Learn how brands tackle the challenge of reaching diverse customer segments while maintaining a coherent identity.

If CXOs don’t lead the charge in embracing AI and in reimagining ways of working, their businesses risk running smarter tech ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Marketers face a divided economy, persistent inflation, tariff pressures and declining social media trust as they plan for ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...

PayPal's commitment towards a balance sheet-light model regarding its BNPL portfolio makes me confident in this business.