Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

As the global banking industry stands at a crossroads after years of record profits, a new report warns that scale alone will ...

If CXOs don’t lead the charge in embracing AI and in reimagining ways of working, their businesses risk running smarter tech ...

Marketers face a divided economy, persistent inflation, tariff pressures and declining social media trust as they plan for ...

PayPal's commitment towards a balance sheet-light model regarding its BNPL portfolio makes me confident in this business.

The world of e-commerce is more competitive than ever because things move so quickly. With the rise of online shopping, ...

The YouTube TV (Google) vs. ESPN (Disney) standoff is affecting subscribers but is a harbinger for fans as tech giants get ...

AI models, one way or another, present bias, which perhaps with work can be minimized. Computer vision models may exhibit ...

Compared to the previous quarter, management maintained a consistent cautious tone, but with increased emphasis on deliberate pricing actions and supply chain flexibility. Analysts' tone remained ...

After two years of record highs, brokerages see the slowdown as a reset for sustainable growth - driven by rising incomes, ...

Eyewear, the new retail: luxury margins, mass-market volumes. An analysis of the global eyewear market, its growth, key ...