When beginning an advertising campaign, start by putting together a comprehensive creative brief. An effective creative brief describes all aspects of the project: background, objectives, research ...

The creative brief doesn't have to be a quaint relic of a more refined era. It's too valuable a strategic resource to become the victim of balkanized marketing teams.

Blaise Pascal would have been a fantastic creative brief writer (Photo credit: Wikipedia) Every advertising agency has its own take on the "creative brief," that most sacred of sacred ad documents.

Content marketing projects need a creative brief to support collaboration and ensure a successful campaign. Here's how to create and implement one.

All attendees will receive a free creative brief template to use right away. THIS SPONSORED WEBINAR FEATURES: ... At HP, he was lead marketing executive for its $1.1B Managed Services unit. Sridhar co ...

It was David Ogilvy who sagely said: “Give me the freedom of a tight brief”; intuitively knowing that creative effectiveness was contingent on a creative brief that was focused, specific, and gave ...

College of Engineering and Applied Science 1111 Engineering Drive 422 UCB Boulder, CO 80309-0422. 303-492-5071 ...

Embrace the brief: Try to see new compliance constraints as an opportunity for creative storytelling. Just as beer brands have crafted memorable ads within broadcasters’ restrictions, sustainable ...

Resourceful teams of creative marketers are being challenged to crack a creative brief for a charity as part of a new competition, with the chance to win an XBox.