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Craig Hunter, ex-DDB Planning Director and now Founder and Managing Director of Blacksheep Strategic Group, has penned an ...
Entries to the ONE Asia 2025 can be submitted now, with entry fees increasing after each deadline period. The early bird deadline of June 27, 2025 is over. The regular deadline is July 28, 2025, the ...
With a third of its social media now creator content, Oatly is using influencers to tap into local markets and develop the ...
Rosem’ry Bertel, a legend of the 70s, 80s and 90s advertising scene, has passed on at 85 years old. A Creative Director at ...
As creative roles are being redefined in real time, some skill sets are fading while others are rising. A key tension in the ...
D&AD has announced the Pencil levels for the 2025 New Blood Awards, the annual programme that recognises up-and-coming ...
NEIL Trinidad, the chief marketing officer of GCash—the Philippines’ leading finance super app and largest cashless ecosystem ...
Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.
What started out as a Super Bowl ad for GoDaddy, the domain registry and Web hosting platform, to promote the brand’s new ...
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Campaign Middle East on MSNThe hidden labour behind influencer marketingBPG Group's Bushra Khan breaks down the realities of the influencer journey and why understanding the process is essential.
To judge excellence, you have to assess it correctly, says Christine Shoaf at Momentum Worldwide. One Cannes Lions category ...
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