When beginning an advertising campaign, start by putting together a comprehensive creative brief. An effective creative brief describes all aspects of the project: background, objectives, research ...

The creative brief doesn't have to be a quaint relic of a more refined era. It's too valuable a strategic resource to become the victim of balkanized marketing teams.

Blaise Pascal would have been a fantastic creative brief writer (Photo credit: Wikipedia) Every advertising agency has its own take on the "creative brief," that most sacred of sacred ad documents.

Content marketing projects need a creative brief to support collaboration and ensure a successful campaign. Here's how to create and implement one.

A brief should be written with the intent that the creative idea can come from anywhere. When a digital brief is too prescriptive, it limits the agency and can prevent it from being able to tackle the ...

All attendees will receive a free creative brief template to use right away. THIS SPONSORED WEBINAR FEATURES: ... At HP, he was lead marketing executive for its $1.1B Managed Services unit. Sridhar co ...

It was David Ogilvy who sagely said: “Give me the freedom of a tight brief”; intuitively knowing that creative effectiveness was contingent on a creative brief that was focused, specific, and gave ...

College of Engineering and Applied Science 1111 Engineering Drive 422 UCB Boulder, CO 80309-0422. 303-492-5071 ...

Resourceful teams of creative marketers are being challenged to crack a creative brief for a charity as part of a new competition, with the chance to win an XBox.