07:10 – Who should write the brief and who should approve it? 17:32 – Different types of creative directors. 20:27 – Advice for when your work is re-interpreted. 22:15 – Ensure there are strong ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Of course the brief is where we start our own creative endeavours, and it provides the roadmap for any collaborators. And whilst it simplifies things, for me Maira’s quote reflects the sense of ...

Why do agencies find it necessary to rewrite the client communications brief, transcribe it into their own formats and fill out their little boxes with their special headings before heading into ...