AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...
DeepSeek has the potential to propel marketing functions by offering cost-efficient, hyper-personalised AI models that ...
We’ve all seen the marketing message “handmade with love”. It’s designed to tug at our heartstrings, suggesting extra care ...
Video content remains one of the most effective forms of digital marketing, and its popularity will only grow in 2025.
This series explores the fascinating psychology behind Nigerian consumer behaviour, revealing unexpected insights about how and why ...
We bring you an on location report from a memorable edition of the annual ETRC Business Forum, held on Thursday in Amsterdam.
Generation Beta might still be in diapers, but Gen B, like the generations before it, will irrevocably change consumption, ...
Understanding consumer behavior is the cornerstone of any successful business strategy. In Nigeria, a country of over 200 million people with a median age of just 18, consumer spending is driven by a ...
The marketing dream for any brand is to understand exactly who its customers are, what they like and want (and don’t), what ...
US-based retail corporation, Target’s design meet in Mumbai outlined the celebration of inclusivity of design. Santosh Desai, ...
India’s auto sector is shifting gears with rising EV adoption, evolving consumer behaviour, and AI-driven innovations.
In a world where sustainability is no longer just a buzzword but a global imperative, the business landscape is undergoing ...