Understanding consumer behavior is the cornerstone of any successful business strategy. In Nigeria, a country of over 200 million people with a median age of just 18, consumer spending is driven by a ...

Data analysis has a rich history that spans centuries, evolving alongside human civilization’s increasing need to understand ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

To support the new packaging launch, the brand allocated 20% of its annual ad and marketing budget and introduced AR filters ...

As businesses prepare for 2025, AI marketing is transforming the way brands engage with consumers. Artificial intelligence is no longer just a buzzword; it has become a critical tool for automating ...

Q2 2025 Earnings Call Transcript January 30, 2025 1-800-FLOWERS.COM, Inc. misses on earnings expectations. Reported EPS is $1 ...

Comcast is currently struggling with a sharp change in consumer behavior that is hurting a vital part of its business, and it ...

During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into ...

Cybersecurity is big business, and tech companies often sell their products based on fear. These campaigns are often rooted in what I call the technology vs.

Let’s look at some of the trends likely to define 2025, and perhaps you’ll feel a little more prepared for what’s in store.

So, if not joy, then what else? A brand can be positive as long as it also has a reason to be, but other emotions can get us to engage. Confrontation, vulnerability, mockery, anxiety and brutal ...

Digital natives and masters of discernment, Gen Z is reshaping how brands engage with their audience. Raised in an era of ...