Consumers frequently experience immersive service in health care (e.g., hospital stays, residential care), education (e.g., school/university attendance) or hospitality (e.g., air travel, resorts) ...

Fuel: Despite being an oil-rich nation, Nigeria faces frequent fuel shortages, making it a top priority for consumers ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

The study also found a two-way relationship between loneliness and social media use. "It appears that a continuous feedback loop exists between the two,” Roberts, Ph.D. “Lonely people turn to social ...

Promotional products were twice as present in shopping carts in 2024. Healthier choices: Nearly half of Bringo orders ...

AI is reshaping daily life. Parents are automating tasks, shoppers are ditching stores and tech is no longer just for the elite.

Toluna, a global leader in insights and panel solutions, is redefining market research again with the launch of Toluna ...

Numerator, a data and tech company serving the market research space, has released its 2025 Visions Report, an annual perspective that provides forward-looking insight into US consumer trends for the ...

Consumer behaviour in the whisky industry is driven by a blend of tradition, aspiration, and emotional connection. Read the ...

Price sensitivity research helps you answer these questions by testing different pricing options on your target audiences. By delving ...

Fuel: Despite being an oil-rich nation, Nigeria faces frequent fuel shortages, making it a top priority for consumers domestically or commercially. Despite the subsidy removal in the country and the ...

Many reports have shown that Americans are pessimistic about the economy — and their place in it — despite indicators that ...