In Nigeria’s rapidly evolving retail landscape, companies increasingly turn to data-driven insights to navigate a market characterised by diverse consumer ...

Understanding consumer behavior is the cornerstone of any successful business strategy. In Nigeria, a country of over 200 million people with a median age of just 18, consumer spending is driven by a ...

The index identifies not only leaders in brand loyalty across a variety of categories, but it also reveals how that ...

Data analysis has a rich history that spans centuries, evolving alongside human civilization’s increasing need to understand ...

Demystify stock price changes. Discover how company performance, market sentiment, and supply and demand influence stock prices in the UK.

Designed for students aiming to work in research, education, and industry in the life sciences sector. Specifically this MSc will provide you with an advanced understanding of current and emerging ...