Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

These hidden messages aren't accidental—they’re intentional branding strategies designed to build emotional connections.

Using a CU Boulder lockup with a type treatment is important because it leverages CU Boulder’s overall brand recognition, reputation and credibility. Also can use the CU Boulder shortened logo if the ...

Logos help with quick identification and mean something to a brand. They tell a story, build trust, signify essential ...

25” high. This is the primary logo for Hope College. It consists of two parts: the name of the college, or logotype, and the anchor icon. Through consistent use of the Hope College logotype and ...

Be sure to provide contact info for your campus liaison and cc them on the request. Yes, please make sure to follow the general guidelines for brand and logo usage. You can consult our Quick Guide to ...