Apple's high-octane racing film "F1: The Movie" roared to the top of the U.S. and Canadian box office this weekend, fueled by star-power and a finely-tuned marketing campaign, according to Comscore. The movie,

But the movie cost at least $350 million to make and market, analysts said, so it will need to attract substantial crowds in the weeks ahead to make money.

The Movie, starring Brad Pitt as a washed up Formula One driver who gets one last shot at redemption, sped to the top of the North American box office in its debut weekend with US$55.6 million in ticket sales,