Oklahoma State will become the first team with an on-field sponsor in the Big 12. On Friday, OSU announced a partnership that ...

With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

Oklahoma State Athletics and Tulsa-based Bank of Oklahoma are expanding their long-term partnership to feature BOK logos on ...

Aston Villa will have a different sponsor on their shirt for tonight's Champions League clash against Young Boys. Villa, who ...

The Edmonton Oilers will be hitting the ice next season with a slight change to their iconic home jersey: a new ad.

Aston Villa have confirmed Acorns will be the club's front-of-shirt sponsor for the Champions League match against BSC Young ...

The Olympic rings no longer guarantee marketing gold. As the torch passes from Paris 2024 to Los Angeles 2028, savvy brands ...

FAST Channel platform Pluto TV and German Bundesliga football club Borussia Dortmund (BVB) have teamed up for a dedicated 24h ...

The University of Arkansas, in coordination with Learfield’s Razorback Sports Properties, is proud to announce a landmark sponsorship extension with Tyson Foods and Walmart.

It also has another consequence, shifting attention to those athletes and sporting entities who still enjoy the company’s financial backing, including LPGA star and Cavan native Leona Maguire, and Uls ...

FAYETTEVILLE -- University of Arkansas fans will note the new on-field presence of powerhouse Northwest Arkansas brands Tyson ...

The Maple Leafs unveiled their new helmet partner that really puts the "o" in Toronto. The franchise's helmets will now feature an ad-space for the sandwich cookie brand, OREO, the team confirmed on ...