Oklahoma State will become the first team with an on-field sponsor in the Big 12. On Friday, OSU announced a partnership that ...

With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

Oklahoma State Athletics and Tulsa-based Bank of Oklahoma are expanding their long-term partnership to feature BOK logos on ...

Aston Villa will have a different sponsor on their shirt for tonight's Champions League clash against Young Boys. Villa, who ...

Aston Villa have confirmed Acorns will be the club's front-of-shirt sponsor for the Champions League match against BSC Young ...

The Olympic rings no longer guarantee marketing gold. As the torch passes from Paris 2024 to Los Angeles 2028, savvy brands ...

FAST Channel platform Pluto TV and German Bundesliga football club Borussia Dortmund (BVB) have teamed up for a dedicated 24h ...

A three-peat once seemed relatively straightforward. But a lawsuit, an investigation and subpar play have complicated the ...

September 18, 2024 – World Wide Technology (WWT), a global technology solutions provider leading the AI and Digital ...

The Maple Leafs unveiled their new helmet partner that really puts the "o" in Toronto. The franchise's helmets will now feature an ad-space for the sandwich cookie brand, OREO, the team confirmed on ...

STILLWATER — The view inside Boone Pickens Stadium this Saturday will look a little different as Oklahoma State becomes the ...

Fossil fuel companies spend billions to use sports as an advertising vehicle. It's time for sports to take climate change ...