Fear of God Athletics—the Jerry Lorenzo-led label's ongoing partnership with Adidas—has been building steam in recent months. After a slow start in 2023, Lorenzo’s grand gamble started to pay off with ...

Curry Brand introduces its first signature athlete, De'Aaron Fox, with the launch of the Fox 1 — a campaign built around his ...

First hitting the scene in 1985, this was the sneaker that kicked off Michael Jordan’s iconic partnership with Nike. Fast ...

While the brand currently offers over 15 SKUs, all of them are colourful variations of a single model. However, as per the ...

Reebok is officially making a return to the basketball scene with the launch of the Reebok Engine A shoes. It is the brand's first true-performance basketball shoe.

Reebok is making a major return to performance basketball with the launch of the Engine A, a high-performance sneaker ...

After a scandal forces her brother (Justin Theroux) to resign, Hudson's Isla has to work on proving her skeptical family, the board and sports community that she is adept for the job.

XI Racing appeared to be in a bit of an awkward situation with their “Unbannable” Jordan Brand paint scheme. Tyler Reddick is ...

That is what a lot of fans were wondering. 23XI posted a graphic featuring their “Unbannable” Jordan Brand scheme, a reference to Michael Jordan’s first shoe that was almost banned by the NBA. They ...

Jordan brand is celebrating its 40th anniversary this year. Interestingly, the brand found a unique way to pay tribute to ...

The shopper goes on to say: "These are the best basketball shoes ever! I also play volleyball, and they are way better than ...

In one of the most highly anticipated women's basketball matchups of the college season so far - No. 1 UCLA visiting No. 8 ...