Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd. (“Axis Max Life”/ “Company”), has launched ...

Axis Max Life Insurance Ltd. has launched Bandhan 2.0, an AI-enabled augmented reality platform, enhancing onboarding with virtual environments, gamification, and leadership engagement. Designed for ...

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...

SMASHREQ outperformed more than 40 games released over the last two years, with a dwell time of 200 seconds - 143 per cent ...

Many of the ground-breaking advancements in touring entertainment come from the integration of technologies such as augmented ...

Poolhouse, an effort from the Topgolf founders to build entertainment clubs around the game of pool, has raised $34 million.

The blueprint for India’s museums of tomorrow includes immersive experiences, digital connectivity and gamification ...

Gamification has been shown to enhance engagement ... online game or quiz or involve advanced Med Ed tools such as Augmented Reality (AR) and Virtual Reality (VR). The latter two are ideal ...

Indoor cycling app ROUVY has rolled out a suite of new features aimed at giving riders more control over their training environment - chief among them, the public release of its new Route Creator tool ...

A team of researchers in Spain are using video games developed on a free platform and a specialized controller to help with ...