Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas.

Retailers prioritize backend operations for AI, while front-end applications to improve search and discovery offers significant promise. Walmart and Amazon got the memo.

Amazon's generative AI-powered assistant is designed to give shopping recommendations and answer questions about products.

Amazon's AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong.

Key features the tool offers include product search support ... shoppers in the new markets must update their Amazon Shopping app to the latest version; then they can tap a little icon at the ...

The Amazon Fire TV Stick 4k features improved video and audio capabilities, with access to a multitude of streaming apps.

With the holiday season just around the corner, you might already be starting to think about the gifts you want to give your ...

Amazon positions Rufus as an "expert shopping assistant" that's capable ... of products available on Amazon to help narrow your search. If you've never purchased a stand mixer before, for example ...

"I am in need of a new Android tablet and Windows laptop," a reader wrote. "My tablet will only charge to 29% and my laptop has many problems and is almost 10 years old." ...

MORRISONS has slashed the price of a chocolate treat by more than half, just in time for Christmas. A 24-box of Ferrero ...