The Amazon founder’s space company marked a major milestone Thursday with the first test flight of its New Glenn rocket.

Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

New Glenn’s maiden voyage ramps up an ongoing space race between Blue Origin and SpaceX, which were respectively founded the world’s two richest people. Bezos currently has an estimated net worth of $237 billion, while Musk’s fortune stands at $428.5 billion.

Amazon founder Jeff Bezos (and many others) posted pics of Blue Origin’s New Glenn rocket, named for astronaut John Glenn, on social after liftoff.

The successful flight to orbit of the Amazon founder’s powerful rocket suggests it could grow into a credible competitor with Elon Musk’s SpaceX.

Blue Origin said that after breaching the Karman Line, nearly 100 kilometers above Earth, the payload will experience at least two minutes of lunar gravity forces to test six broad lunar technologies.

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Jeff Bezos’s Blue Origin joined the billionaire’s space race in earnest when its New Glenn rocket roared from a launch pad at the Kennedy Space Center in the early morning hours of Jan. 16. The second stage with the Blue Ring payload successfully reached orbit. However, an attempt to land the first stage on a drone ship failed.

After the Jan. 16 maiden launch of Blue Origin's New Glenn rocket, billionaire Jeff Bezos and crew dined at the Country Cookin' Diner in Port St. John. Bezos, who owns Blue Origin, ate the pancake combo, with two eggs over medium and a sausage patty. "He tipped well. He was very generous," waitress Pam Pollock said.

Vuba aha, hari abibajije icyo umubano wa hafi hagati ya Bwana Musk na Donald watowe kongera kuyobora Amerika ushobora gusobanura ku ruhare rw'amasosiyete yigenga muri gahunda z'isanzure za leta ya Amerika.

One of the key questions about Blue Origin is whether it will push toward full reusability with New Glenn. In 2021, Ars first reported on an effort codenamed "Project Jarvis" to develop a stainless steel upper stage that could be reused. The company even built a test tank, although the effort was eventually shelved.