Aastha Bhasin of Doritos, PepsiCo India, walks us through how Doritos navigated its entry into India, adapting a global idea to local tastes and cultural context.

It is expanding gen AI and AI agents in content workflows, integrating with major ad platforms, including Amazon Ads, Google, ...

UNAIDS’ Ghotul turns a tender mother-daughter conversation into a powerful lesson on consent, pleasure, and safe sex, ...

This cultural moment has become an unmissable commercial juggernaut, where the line between celebrating a tradition and ...

Before his new role, Koorichh served as the Vice President of Marketing - Category Head IMFL Brands. He has been with the ...

This week’s standout campaigns balance wit, and emotional power. Jeep brings humor to car advertising, Zulu Alpha Kilo ...

Meta introduced new lead verification tools, including SMS and work email verification, along with address validation tests ...

If confirmed, Omnicom and IPG plan to consolidate their creative networks around BBDO, McCann, and TBWA, with DDB likely to ...

The update gives users more control over post interactions, helping manage conversations and reduce spam or inappropriate ...

The numbers are in, India’s festive ad spends hit new highs, with digital leading the charge. This is a report card of how ...

Halloween in India isn’t about horror,  it’s about humour and a little drama. Here’s how it’s turning from a Western import ...

The report highlights the agency's CSR spend across education, healthcare, women’s empowerment, digital inclusion, and ...