What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine optimisation? What are some good and bad examples? Following on from our ...

Keyword research is an integral part of any search engine optimization strategy – and it doesn’t have to cost a fortune. Keyword research takes up a significant chunk of time, and this is the case for ...

The rise of voice search is transforming search engines into “answer engines”, which require a different strategy and set of ingredients for success. This strategy has come to be known as AEO, or ...

It’s a well-known fact that there are over 200 ranking signals used by Google. And every year it keeps on tweaking and refining its algorithm introducing new ranking signals and changing priorities. I ...

If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. This is an extreme case, but the truth is, if you don’t have a page ...

Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM ...

When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a ...

A brief look at several known factors in 2020 that will improve your website ranking through content and other methods that are not always definite. There are factors that influence website ranking in ...

A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the people most likely to buy from you. Yet most marketers I speak to at events are ...

Founder of Digital Ducats Inc. shares 10 advanced SEO tactics to add to your toolbox for driving traffic and maximizing the traffic to your website. Learn how to drive more traffic to your website and ...

Issues with increasing your site’s organic traffic may be attributed to low organic CTRs. Creative title tags helps your site create a positive first impression. Limit your meta description to under ...

Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans for voice search in 2018. How can ...