No Chrome divestiture, no choice screen, but big changes for search defaults, index access, and AI competition are coming.

SEO checklists aren't necessarily bad, but should be questioned. SEO sprints bring purpose, focus, and strategy, when ...

Interaction to Next Paint (INP) is a meaningful Core Web Vitals metric because it represents how quickly a web page responds ...

Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might ...

Google antitrust case shows that the AI Overviews ranking process does not use links as part of the ranking process.

Land your next PPC role by preparing for strategy, platform expertise, and culture fit – the core areas interviewers care ...

AI search engines send users to 404 pages more than Google. A study of 16M URLs finds ChatGPT leads in hallucinating links.

Google explains how generic login pages trigger duplicate indexing. Learn fixes using noindex, redirects, and paywall markup.

Google avoids Chrome and Android breakup but must end exclusive search default deals, and may have to share data with rivals.

Explore 2025 AI SERP changes strategies for local visibility and navigate the evolving landscape of search and brand ...

Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school.

Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching.