From the worsening state of pay equality in marketing to Anchor’s bold attempt to stand out, it’s been a busy week. Here is ...

Rather than worry about not being taken seriously, B2B marketers should embrace the effectiveness boom that comes with using ...

Rather than worry about not being taken seriously, B2B marketers should embrace the effectiveness boom that comes with using ...

CEO Ken Murphy claims Tesco is “more competitive than [it’s] ever been, from a value point of view”, as the retailer returned to volume growth in the second half of the year. Reporting its preliminary ...

Dairy alternative brand Alpro is continuing to focus on product over “edgy or hipster” advertising as it looks to retain its position as market leader in the category, says Hedwig Borgers, global ...

Shelley Macintyre explains how curiosity, a “global mindset” and a focus on building new skills has led her to roles at some ...

Birds Eye owner Nomad Foods has appointed a new top marketer, Justin Billingsley, who is a former global CMO of Publicis Groupe. Billingsley brings over 30 years of marketing experience to the CMO ...

McDonald’s CEO says strong marketing paired with value will drive real business results, even as the business braces for more ...

With the gender pay gap hitting its highest level since 2021, is marketing really the equitable industry it claims to be?

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

An OOH ad for the luxury jewellery brand featuring one of its most recognisable assets - the panther - helped it drive ...

Sainsbury’s chief technology, marketing and data officer is looking to “champion innovation” and “drive standards higher” as ...