Immersive technology is creating new ways for companies to engage and convert, Clutch finds. Plus: Consumers rely on online communities for trusted peer advice.

Leadership might not be all that interested in the intricacies of a single ad campaign, but they are absolutely right to be concerned about the impact of poor data.

LONDON -- eGain turned over Day 2 of its Solve'26 conference to several long-standing and prominent customers, who stressed that their various eGain solutions were significantly benefitting their ...

Nearly 60 percent of searches now end in an AI-generated answer with no click, no visit, no shot at conversion. And that number is growing. McKinsey estimates that brands across industries stand to ...

AI Agent IVA resolves customer inquiries through natural conversation using eGain's AI Knowledge Hub. It supports speech-to-text and text-to-speech. It can also escalate calls to live agents and ...

MRI-Simmons and Experian collaboration helps marketers turn consumer motivations, attitudes, and behaviors into scalable, media-ready audiences.

Toast IQ Grow offers more than 20 updates, including an AI-powered Marketing Agent and a reimagined Toast Local app.

Customer Data Cloud provider Amperity has released artificial intelligence assistants and real-time capabilities that help organizations act on customer signals the moment they happen.

AppsFlyer's signal marketplace, giving marketers privacy-safe access to transaction signals and identity data for audience activation across media platforms.

Within two years, more than half of customer service organizations will double their technology spending, the research firm found. But the job reductions are far fewer, with only 20 percent saying in ...

Influ2's new capabilities enable marketing to orchestrate contact-level buyer journeys across multiple platforms.

Highspot, providers of an agentic platform for go-to-market (GTM) performance, has released its Spring Launch '26, introducing GTM Agent, which helps enablement, marketing, and revenue operations ...