Firms luring marketers up North with London salaries. Latest report from Michael Page reveals major shake-up in skillset and ...

Let your imagination run wild. First ever out-of-home campaign has been devised by long-term agency Quiet Storm ...

Wingify launches for 'agentic experience optimisation'. New business unites AB Tasty with VWO and works for L'Oréal, LVMH, Decathlon and Puma ...

Get better work, and fewer surprises, from your agency. Viktoriya Yordanova details how to build a successful client-agency ...

Rachel Swift exits Virgin Media O2 in wake of shake-up. Director of brand and marketing departs after returning to company ...

Confused.com offers intent data to non-finance brands. Comparison site expands its anonymised customer data offering through ...

Word of mouth beats AI for brand loyalty. DMA's Loyalty in the Age of AI exposes sharp divide between consumers and marketers ...

Connected packaging' is scaling fast, are you in shape? Appetite Creative Jenny Stanley on why brands must get ready for ...

Blessed are the cheesemakers, for they will be gobbled. Our girl has two sorts of cheese this week, one is far more palatable than the other ...

Interrail brand platform rails against 'check-list tourism'. Rebranded rail card for pan-European travel pushes ...

Adland's dirty fuel secret is exposed. Clean Creatives study reveals 1,321 contracts from fossil fuel firms to agencies ...

Asos fashions new top role in CRM leadership shake-up. Hayley Murphy returns to take up the post of head of CRM and lifecycle ...