Zenith’s Rita Kteiche suggests that the pitch processes be designed to gives equal weight to value, capability and long-term ...

The Royal Commission for AlUla’s Melanie de Souza emphasises the need to embrace a community-centric, sustainable and ...

Almarai’s Nabil Sleiman says trophies tell us on which ad the industry’s attention is, but they don’t tell us where the best ...

Sunny Side Up, a creative agency that operates in the UAE, Saudi Arabia and the wider Middle East, has appointed Rita Chammas as General Manager. The appointment is a strategic move as the agency ...

Ajram has been tasked to define and drive the media strategy agenda across all Publicis Media brands and markets in the ...

Saudia’s Khaled Tash shares a brand objective: to represent Saudi Arabia with confidence while delivering a world class ...

The industry needs "fewer theatrics and more truth; less comparison and more conviction; less exploitation and more ...

The Vim campaign turns to brand activism to transform social behaviour into measurable impact by challenging a deeply ...

WithFeeling's John Smeddle explains what radio advertising is missing right now: human to human communication.

The adidas film is set against a nostalgic soundtrack, 90s street and terrace style, analogue tech and era-defining ...

The Al-Futtaim Toyota campaign centred on a five-minute documentary film on social platforms, OOH and physical 3D model ...

While the region still values human connection, procurement has become tethered to a rigid Western legacy that does not fit ...