Chief Strategy Officers and Heads of Strategy talk about the purpose of strategists beyond preparing pointless presentations and decks.

Havas Life Middle East's Carlo Nakhle explains how the trust economy of healthcare is being rewritten in the region.

Saudi Arabia's media group SMC Media announces plans to acquire a stake in Aleph Group as part of its global expansion ...

SpeakUp's Nick Zhuchkov explains how attention now moves through a network of algorithms that reward clarity and consistency ...

This review of Campaign's selected works from September is by Miguel Rojas Ruiz, Director of Brand Marketing at Rove Hotels.

MRM MENAT’s Derrick Nyirenda explains the ABCs that brands must master to build loyalty and a business that lasts.

OOH is no longer just about size or frequency. IKEA’s Carla Klumpenaar says it’s about showing up in a way that feels ...

Spotify’s ‘Blend’ playlists combine two users’ music tastes into a single playlist, creating a shared experience that’s both ...

In collaboration with INGO, Ogilvy’s boutique agency, IKEA leans into Halloween humour with a campaign that turns our cushion ...

To unpack what the future holds in PR and communications, Sarah Waddington speaks on the evolving priorities for the MENA ...

Priya Cima will lead talent development, organisational efficiency and culture, and change management at TBWARAAD.

Michelle Lee talks about the Dubai Airports campaign, which goes beyond infrastructure to empathy, mindset and culture change ...