Campaign Brief

Thoughtful marks 10 years with industry showcase event at Google Sydney

Thoughtful Minds Connect 2026 brought together over 200 founders, industry leaders, and partners from across Australia for a day of forward-thinking conversation at Google Sydney, exploring the future ...
Campaign Brief

ALDI Australia doubles down on value with new ‘ALDI Prices’ platform via BMF and Zenith

ALDI Australia has introduced a new platform, 'ALDI Prices' via BMF Australia, designed to sit alongside its long-running 'Good Different' brand positioning and sharpen its message around everyday ...
Campaign Brief

Monster & Bear unveils new leadership team as Co-Founder Sarah Hickey goes full-time directing

Melbourne production company Monster & Bear is entering a new chapter, with co-founder Sarah Hickey departing the business after nearly 15 years to pursue her directing career full-time. Hickey was ...
Campaign Brief

Liquid Ideas lands Inspiring Vacations, Azabu Group and Grappa in string of new business wins

Independent creative agency Liquid Ideas has kicked off 2026 with a series of new client wins including Inspiring Vacations, Azabu Group and Grappa Ristorante e Bar, alongside expanded remits with ...
Campaign Brief

Australian Eggs reclaims its ‘OG’ status in satirical Big Chocolate takedown via Liquid Ideas

Australian Eggs has evolved its 'The Easter OG' platform for 2026 with an integrated, social-first campaign led by a new hero film developed by integrated creative agency Liquid Ideas. The campaign is ...
Campaign Brief

Denny Handlin’s One Show Diary: “The work that rose to the top shared three distinct traits: simplicity, prolific impact + cultural relevance”

Denny Handlin, Executive Creative Director at VaynerMedia Australia, recently represented Australia on the global jury for the Social Media + Creator at The One Show 2026. Here, Handlin (pictured thir ...
Campaign Brief

2026 Young Lions Australia winners announced

Advertising Council Australia (ACA) has announced the winners of the 2026 Young Lions Competition, who will now represent Australia on the global stage at the Cannes Lions International Festival of ...
Campaign Brief

Melbourne Holocaust Museum appoints TAG to elevate social strategy

TAG has partnered with the Melbourne Holocaust Museum to help elevate the organisation's social media strategy, supporting its mission to advance remembrance, education and the fight against prejudice ...
Campaign Brief

Ocean Spray re-frames ‘Happy Hour’ in new activation via The Reactor and Media Words

Ocean Spray Australia & New Zealand, in partnership with independent media consultancy Media Words and independent creative agency The Reactor, have unveiled a unique out-of-home, user-generated ...
Campaign Brief

RSL Queensland declares ‘The ANZAC Spirit Lives Here’ in new work via Rumble Strategic Creative

RSL Queensland has unveiled a new campaign created in partnership with leading independent agency Rumble Strategic Creative to reinforce the enduring significance of ANZAC Day ahead of the nation's ...
Campaign Brief

Former Bastion Group Client Director Nel Wolf takes general manager role at Kill Boring Dead

Social-first creative agency Kill Boring Dead (KBD) has appointed Nel Wolf (above right) to the role of General Manager as the agency moves into its next phase of growth and maturity. In her new role, ...