Why violate the 'law of less work?' Why should timing even matter for effort? It seems obvious that reason and nature would teach you to always avoid and dislike effort. A hummingbird that prefers a ...

This mantra — work hard and you’ll succeed — sounds noble, even virtuous. And it’s repeated endlessly in entrepreneurial circles. But over time, I came to see that it hides a deeper lie ...

If so, then how come people, and even animals, often prize things that require hard work for no additional payoff? Why is being hard-to-get a route to value? Anyone who has labored hard for ...