The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Unnat Bak When discussing ...

Rejoice, the Bing Ads team has finally rolled out one of its most-requested features — auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics ...

You can track all of your social media traffic, and you can track it for free: all you need are Google Analytics and a little bit of UTM codes. It’s OK if you don’t know off the top of your head. (I ...

If your website has a particularly long or complicated address but you need a shorter, "friendlier" URL to use in marketing materials, you may request a special URL that can be used to reach your site ...

Google's John Mueller said in a webmaster hangout on YouTube yesterday at the 16:56 mark into the video that it can confuse Google if you are tagging your internal links with tracking parameters, such ...

Paid search life just got a tad bit easier. Bing has added support for auto-tagging on Shopping campaigns. And those relatively new image extensions also now get auto-tagging. Bing finally rolled out ...

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure ...

Correctly implemented, attribution provides us with a window into how our marketing efforts have succeeded or failed. There are various tools to measure attribution along the customer journey, but the ...

UTM stands for Urchin Tracking Module. There are five variants of URL parameters you can use to monitor the progress of any online marketing campaign. The five variants of UTM are the following: ...

Google's John Mueller said in a webmaster hangout on YouTube yesterday at the 16:56 mark into the video that it can confuse Google if you are tagging your internal links with tracking parameters, such ...