As a small store, offering discounts every day might not be a cost-effective marketing strategy for Shopify. But you can use your email list to advertise seasonal sales and promote discounted items.

In this insightful podcast episode, we delve into the powerful strategy of using the sort_by=best-selling feature to boost ...

This momentum has been fueled by a combination of robust quarterly results, improvements in operational efficiency, and a ...

The e-commerce platform is entering a multi-year partnership with e-commerce marketing technology provider Yotpo. Supported by a strategic investment in Yotpo by Shopify, the platform partnership ...

Shopify Plots Amazon Affiliate Marketing Attack Shopify is planning to launch its own affiliate marketing program, linking up small businesses with big publishers.

The tool will let merchants create, run and track email marketing campaigns natively inside Shopify Marketing.

Shopify Marketing, launched last year to enable merchants to set up marketing campaigns across various ads platforms, announced an integration with Microsoft Advertising this week.

Shopify is announcing new APIs for developers at its annual Unite developer conference in San Francisco today, but the new Marketing Events API might be the most interesting. Basically, it allows ...

Shopify has quietly become the one-stop shop for direct-to-consumer brands and is rolling out marketing tools to compete with Amazon.

With Black Friday, Small Business Saturday, and Cyber Monday, many shoppers will be visiting a different sort of “store” this year. Shopify, the all-in-one eCommerce platform, now powers over ...