Kumar R. Sarangee, Associate Professor of Marketing, discusses the importance of understanding the market before launching a product and the benefits of identifying your target market. Tips to make ...

From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Winners in the online sales categories of The Nationals sales and marketing awards share the best practices that keep them at ...

You can use that metric to determine how effective your sales and marketing strategies have been. By focusing on the right accounts, embracing cross-selling, personalizing the experience for each ...

For sales and marketing professionals, ELEVATE is a rare chance to stay ahead of the curve. From new tactics in customer engagement to practical strategies for achieving measurable growth ...

Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely ...

Kellogg’s executive education sales and marketing programs combine the latest thinking ... Empower your business with innovative strategies for growth. Led by renowned professors Derek Rucker and ...