The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

On hearing the word sky, a blue sheet appears in front of the eyes. But have you ever wondered why the sky is blue? And when ...

Popular Mechanics reports that purple is a “pigment of your imagination”: The human eye doesn’t actually see purple.

Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.

At 2:26 a.m. on Friday, the moon enters into the total eclipse − known as totality. At this point, the only light from the Sun reaching the moon are red wavelengths, turning the moon a blood-red. This ...

Scientists have discovered that purple, a color not found on the light spectrum, is a brain-created illusion when red and ...

Dr. Ho Seong Jang and colleagues at the Extreme Materials Research Center at the Korea Institute of Science and Technology ...