Loyalty programs that use zero-party data to offer tailored experiences, rather than just transactional rewards, will lead to stronger brand affinity and increased sales, says Marigold's Nick Watson ...

Despite the rise of e-commerce, 80% of global retail sales still take place in physical stores. Yet, there's a huge gap between the data that omnichannel retailers are able to collect about online and ...

The Centers for Medicare & Medicaid Services will soon require all Medicare Advantage plans to submit data on initial coverage decisions and appeals they process.

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (The Hill) — Sens. Ron Wyden (D-Ore.) and ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

Tech giant Google is unlawfully collecting and selling data on K-12 students' web activities, a pair of California families allege in a federal lawsuit filed this week. North Carolina public schools ...

Over the past few decades, businesses, governments, and militaries worldwide have relied heavily on data analytics to advance operations, gain critical insight for tactical advantages, and improve ...

A California judge has temporarily blocked the federal government from collecting personal information about Supplemental Nutrition Assistance Program (SNAP) participants in 21 states and Washington, ...

UB departments and programs may consider collecting demographic data via surveys, Formstack, Google Forms, UB Marketplace, paper forms or other methods. At the same time, this information is ...

Collecting data on embedded emissions in imports offers a broader and more accurate picture of a country’s carbon footprint, enables informed climate policies, and—with some carrots and sticks—can ...

(The Hill) — Sens. Ron Wyden (D-Ore.) and Martin Heinrich (D-N.M.) said in a letter that was partly declassified Thursday that the CIA has been collecting data in bulk in a secret program that could ...