Like many publishers, The Washington Post’s Kelly Andresen grapples with success metrics for native advertising campaigns. As director of ad innovations and product strategy, she has a front-row seat ...

For example, The Atlantic ran a very successful native ad on our platform for a leading IT services provider. The ad featured informative articles and videos about how cloud computing can fuel ...

For example, Facebook and Twitter both integrate native ad placements directly into users’ content feeds with Sponsored Stories, rather than just relying on 300 x 250 banner ad placements ...

By all accounts, real-time bidding is quickly overtaking the remnant inventory business once controlled by display ad networks – next stop, the guaranteed display business. Concurrently, “native ...

Native ads are not equally suitable for every type of product. For example, because there isn’t a targeting function in German-speaking countries (like in Austria, where we’re based), the ...

It’s called native advertising. As the name implies, it’s an ad that feels natural people. This way, your audience is engaged and exposed to your brand — without forcing it down their throats.

Example 2, for instance, seems to state that if a native ad for a brand isn’t explicitly promoting a product, it doesn’t have to be labeled at all as an advertising. That’s insane.