As well as concerns about the context in which advertising may appear, the shift away from news brands as a platform to ...

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping ...

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, ...

Let’s pretend you want to buy a car for $50,000, but you only have savings of $20,000, so you will need to finance the other ...

We dig into forecasts of the year ahead, differential impacts on marketing categories and what forecasting looks like in an era dominated by uncertainty. Ad spend is down, according to the IPA.

Walmart's push for a 25% increase in retail media spending highlights a growing industry tension as brands question the value ...

UK – Marketers’ spend on market research has sharply reduced amid wider cuts to overall UK marketing budgets, with both at their lowest for four years, according to the most recent Bellwether Report ...

IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software, today announced the launch ...

However, fluctuating demand, seasonal slowdowns, and the unpredictability of consumer needs can lead to inefficiencies in advertising spending and scheduling. As a result, home services businesses ...