Retargeting is now a critical component of any mobile marketing strategy to prevent churn, activate new users and upsell your current users.

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From social media time savers to simple ways to automate marketing tasks, digital tools help solopreneurs and small teams do a lot with a little.

What are the best app marketing strategies? This question was originally answered on Quora by Julia Tokareva.

With consumer reluctance, rampant fraud and the burden of managing endless intermediaries in the conversion funnel, perhaps it's time to reconsider a new app selling model, writes Digital Turbine's ...

ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of their app marketing software, ironSource Luna, a ...

These new marketing tools should make it significantly easier for developers to promote their app updates this fall. You can view the new marketing tools on Apple’s Developer website starting today.

Marketing in these challenging times means taking the lessons we learned in a year like no other to develop a new playbook. From time spent in mobile apps to revenues generated by in-app purchases ...

This Week in Apps: Google Play gets new rules, Apple launches app marketing tools, EU looks to rein in tech giants ...

First-time founders told Business Insider what apps, tools, and guidelines they recommend to master Instagram marketing and gain followers.

The text-marketing startup Community has raised tens of millions of dollars from investors like Ashton Kutcher to build an app where celebrities and influencers can send texts directly to their ...