Developers know that building the app is only half the battle, with app marketing being very important to get people using it. Here are ways you can start marketing your mobile app. The ...

Retargeting is now a critical component of any mobile marketing strategy to prevent churn, activate new users and upsell your current users.

How marketers turned app retargeting into a science The app world may have offered retailers a new lifeline in challenging times, but success was by no means guaranteed.

Four marketing strategies to increase app store downloads and engagement Making your app stand out is daunting but not impossible. Crack app store algorithms, stand out, and boost downloads with these ...

These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy.

Dave Bell, Co-founder and CEO of Gummicube, offers advice on organic app marketing. Why organic app marketing?Whether you’re looking to scale up marketing spend or are looking to capture users ...

Microsoft is readying a new Microsoft Dynamics 365 Marketing app for SMBs as part of its Dynamics 365 service. Here's a list of what's likely inside that app coming in the Spring of 2017.

Pretty much every inbound marketing professional I know is continually seeking opportunities to supercharge the work they’re able to get done. As a marketing strategist, apps can make it easy to ...

What are the best app marketing strategies? This question was originally answered on Quora by Julia Tokareva.

Many entrepreneurs assume that their app will become the next Snapchat. But without a distribution and marketing plan in place, it's unlikely your app will see the light of day.